TP

As the combination of the first letters of our Korean name (Taepyeongyang-mulsan) and English name (Pan-Pacific), our new corporate name “TP” represents a commitment to making a difference for the world by drawing on our experience and know-how and tirelessly pushing for innovation.

TP also symbolizes our vision to become a “Trust Partner” of customers and a “Top Player” in the global marketplace by embracing changes while inheriting Pan-Pacific's legacy as well.

The spacing in the new CI symbolizes infinite potential, an open mindset, communication, flexibility embracing changes, and relentless growth.

Our new CI is designed to inherit the blue of Pan-Pacific's previous logo that has represented our history of growth over the past 50 years. Prussian blue symbolizes trust, innovation, and a genuine heart for customers, and sky blue represents our relentless spirit of challenge to create a new future.

To maintain a consistent brand identity, colors should be used as prescribed in the guide.