OVERVIEW
D:THIRTYONE is our tribute to and obsession with American casual wear, which originated in the 1800s with the invention of the Morse code system. As a retro-reflective brand, we present modern concepts inspired by the reinterpretation of the Morse code.
We are distinctive and unique in our brand philosophy, identity, and originality. We reinterpret themes from previous eras, such as preppy, Ivy League, workwear, Amekaji, and military styles, to create D:THIRTYONE's own stories and content.